May 21, 2026
Why I charge clients directly instead of going through agencies
The agency layer adds markup, communication overhead, and misalignment. Here is why the direct-to-engineer model benefits both founders and builders.
Agencies are built on a simple arbitrage model: sell senior talent at a premium, hire junior developers to build the system, and pocket the difference. The result is almost always a bloated budget and misaligned expectations.
When founders hire a software engineer through an agency, they pay a massive markup for a layers-of-management buffer that slows down execution. Important technical discoveries get filtered through product managers who don't write code, leading to design bottlenecks and compromised systems.
By working directly with a senior remote engineer, founders eliminate the agency markup and establish an immediate, high-fidelity feedback loop. If a design spec needs adjustment or a database schema has a performance bottleneck, it is solved in a direct chat, not a scheduled meeting.
A direct-to-engineer relationship aligns incentives perfectly: I build clean, high-performance software that works, and you get direct access to technical expertise without administrative bloat. No markup, no layers, just code.
